One of my biggest loves, as only some of you may know, is my love of the art of dance. I grew up in a dance studio from the age of two until I graduated high school. Though I no longer take classes or compete, I still have a complete love and appreciation for the art and its expressive possibilities. Heck, whenever I hear music my mind still can’t help but think in dance. I’m always creating choreography in my head, while jamming in the car in traffic. I’ve had concepts in the works for my own dance/fashion short films similar to what Rag+Bones has just done on a grander scale, so I was really excited when my dancer sister shared the video with me.
I must say I love what R+G did going after one of the greatest dancers EVER, 67 year old Russian born Mikail Baryshnikov, to debut the Fall/Winter 2015 Menswear collection accompanied by 26 year old dancer Lil Buck. I think this is an ingeniously smart move to incorporate dance and other art forms to show off a clothing collection. Dance is an art form that uses the body to express emotion, personality and the creative movement of it’s performer. It only makes sense to showcase a clothing companies upcoming collection using the beautiful body of a dancer to show the movement of the fabric. Rag+Bones apparently decided to go sans fashion runway route, since the “regular guy” can’t relate to runway shows. Instead, going for a fresh idea to build intrigue through engaging with people through dance and music. I love how director Georgie Greville captures the different styles of Baryshnikov and Lil Buck in a seamless flow of fluid movement in such a cool and artistic way, without the drastic age difference ever coming to the audiences attention.
The stark blank white background really allows for the clothing and movement to pop with each precise action, giving the audience a great view into the clothing up close and personal. The featured dancers ooze with a cool so casual and purposeful. It really captured a feeling of a relaxed and cool lifestyle that I will safely assume was the creative vision Rag+Bones and Director hoped to achieve for this collection. Definitely peaked my interest into the upcoming menswear collection, so I have no doubts it was successful in its attempt to reach out to viewers and gain attention.
It also is a great example of how anyone can look good–dare I say cool– in modern menswear at any age, with the great Baryshnikov ROCKING his styled look at 67! Very interested to see where current and upcoming clothing brands will incorporate and merge other arts into their work.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel